Pero Fashion Promo for FDCI Lotus Fashion Week S/Sā19
Watch the unofficial fashion promo video for brand ilovepero in collaboration with FDCI Lotus Fashion Week S/Sā19 (Spring Summer 2019). This series is called āFinding Peroā was directed and filmed.
If you know someone who has an interest in fashion and has not seen Ilovepero - Findingpero fashion collection of S/Sā19 yet, please share it with them (:
Music
Idi Amin Ā· PRINCE BUSTER
Provided to YouTube by TuneCore
https://www.youtube.com/watch?v=O591UPQf9bY
In Collaboration with Beat the Best Productions (Cinematography) https://www.instagram.com/beatthebest.co/
Check out my website for other work: swastijain.com
follow me on Instagram: https://www.instagram.com/itsaws/
Facebook Page: https://www.facebook.com/itsawsdarkroom
About Pero
(Text taken from website)
āpĆ©roā means āto wearā in Marwari, the local language of Rajasthan. pĆ©ro interprets international aesthetic using local material and skills, taking inspiration from what surrounds us, to make a product that connects with people, wherever in the world it is placed.
The Indian-ness of pƩro rests in the textile process, where materials pass through the hands of one craftsperson to the other, carrying forward the Indian tradition of hand-crafting and creating pieces that are at once unique.
The resulting garment evokes some sense of culture from where it originates. This culture communicates internationally in a way that the wearer looks equally at ease in the streets of Paris or London, as she does here, in India. The look is not about an age group or season, it is about a mindset, a willingness to incorporate the effortless style of the locals.
The label is launched by Aneeth Arora, a textile graduate from the National Institute of Design, Ahmedabad and a fashion graduate from the National Institute of Fashion Technology. She calls herself a ātextile and dress makerā and what fascinates and inspires her most is the clothing and dressing styles of the local people, which makes them so effortlessly stylish and trendy, therefore making them real trend-setters of our time.
http://pero.co.in/
Instagram https://www.instagram.com/ilovepero/